by Malcolm Gladwell
Yesterday Candleman and I drove to the city to buy some new interior doors. We listened to The Tipping Point on the way and really enjoyed it. It provide some food for thought and discussion. Candleman began thinking about a "stickie" slogan for the company he works for.
Gladwell presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. He provides a wide variety of examples from epidemic diseases to advertising successes to Sesame Street and examines the levels at which the momentum for change becomes unstoppable.
He suggest 3 agents of change:
1. The Law of the Few - there a handful of people who bring the world together, who spread ideas faster than others. Or in the case of a disease, spread the germs due to greater contact.
2. The Stickiness Factor - the conent of the message that makes it easy to remember or easy to pass on
3. The Power of Context - "Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur"